Challenge

Research current soda trends and packaging. Become familiar with the market and establish an audience. Concept, design and produce a unique, marketable soda.

Solution

Guerrero is a soda inspired by latin cocktails, named for the infamous Mexican wrestlers, for its powerful flavors. The design is based in color and form, pulling shapes from the organic elements that compose the flavors. The organic shapes are incorporated into the Mexican wrestling masks, making unique characters for each flavor, while still maintaining the brand.